30 Content Marketing Data You Must Know

Posted by

Content continues to rule most marketing strategies, and there is proof to support my assertion.

Basically, material marketing is an important element of any digital marketing method, whether you’re running a little regional business or a large multinational corporation.

After all, material is indisputably the very lifeline upon which the web and social media are based.

Modern SEO, for all intents and functions, has actually efficiently become optimized content marketing as Google needs and rewards businesses that create content demonstrating Knowledge, Authority, and Reliability to the advantage of their consumers.

Material marketing includes developing and sharing valuable, relevant, amusing, and consistent content in numerous text-based, video, and audio formats.

The primary focus must be on drawing in and maintaining a clearly defined audience, with the supreme goal of driving successful customer action.

But with so much content being produced and shared every day, it is very important to remain updated on the latest trends and best practices in content marketing to keep up.

To help you do simply that, here are 30 content marketing data I believe you should understand:

Content Marketing Use

The number of services are leveraging content marketing, and how are they preparing to discover success?

  1. According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing method.
  2. 91% of marketing pros surveyed by Semrush achieved success with their content marketing in 2021.
  3. A B2B Material Marketing Study performed by CMI discovered 40% of B2B online marketers have a documented content marketing method; 33% have a strategy, however it’s not recorded, and 27% have no strategy whatsoever.
  4. Half of all marketers state they contract out some material marketing.
  5. The pandemic increased content usage by 207%.

Material Marketing Technique

What methods are content marketers utilizing or discovering to be most reliable?

  1. 83% of online marketers think it’s more effective to produce greater quality material less often.
  2. In a 2022 Statista Research Study Research Study of marketers worldwide, 62% of participants said they believed it was very important to be “constantly on” for their customers, whereas 23% thought content-led communications were most reliable for customized targeting purposes.

Types Of Material

Content marketing was associated with publishing blog sites, but the web and content have evolved into audio, video, interactive, and meta formats.

Here are a few statistics on how the numerous types of material are trending and carrying out.

  1. The leading three kinds of material being developed by marketing groups in 2022 consisted of videos, blog sites, and images.
  2. Short articles/posts (83%) and videos (61%) are the leading 2 content types that B2C marketers used in the last 12 months. Their usage of long-form short articles increased to 42% from 22% last year.
  3. Short-form video content like Buy TikTok Verification Badges and Buy Instagram Verification Badge Reels is the most effective kind of social networks content.
  4. 40.8% of online marketers stated initial graphics (infographics, illustrations) helped them reach their marketing objectives in 2020 (Source: Venngage)
  5. 72% of B2C marketers anticipated their company to purchase video marketing in 2022. (Source: CMI)
  6. Brief material (300-900 words) draws in 21% less traffic and 75% less backlinks than short articles of typical length (900– 1200 words.) (Source: Semrush State of Material Marketing 2022)
  7. Interactive content sees 52.6% more engagement than static material, with buyers spending an average of 8.5 minutes seeing fixed content items and 13 minutes on interactive content items. (Source: Mediafly)

Content Distribution

It is not simply adequate to create and publish content.

For a content method to be successful, it should include dispersing material through the channels often visited by a service’s target audience.

  1. Buy Facebook Verification Badge was the leading distribution channel for B2C online marketers in the past 12 months and the channel that drove the very best results. (Source: CMI)
  2. B2B marketers reported to CMI that LinkedIn was the most typical and top-performing natural social media distribution channel.
  3. 80% of B2B online marketers who use paid circulation usage paid social media advertising (Source: CMI)

Material Usage

Once content reaches an audience, it is necessary to understand how an audience takes in the material or does something about it as an outcome.

  1. A 2021 DemandGen study revealed 62% of those making B2B purchase choices said they relied more on useful material like case research studies and visual content, such as webinars, to direct their buying decisions and pointing out a higher focus on the reliability of the source.
  2. Purchasers are willing to invest no greater than 5 minutes evaluating most content formats. (Source: DemandGen Material Preferences Study)
  3. In a current post, blog writer Ryan Robinson reports the typical reader spends 37 seconds reading a blog site.
  4. 65% of respondents to DemandGen’s survey stated they offer more credence to peer reviews, user-generated material, and third-party publications/analysts vs. company-generated material.

Material Marketing Performance

One of the main factors content marketing has actually removed is its ability to be determined, enhanced, and tied to a return on investment.

  1. B2C marketers reported to CMI the top 3 goals content marketing assists them to attain are developing brand name awareness, developing trust, and educating their target audience.
  2. Material marketing produces 3 times as many leads as standard outgoing marketing however costs 62% less (Source: CMI).
  3. 56% of online marketers who utilize blogging state it’s an efficient method, and 10% say it creates the greatest ROI (return on investment). (Source: Hubspot blog research study)
  4. Over 60% of marketers measure the success of their material marketing technique through sales. (Source: Hubspot State of Marketing Report, 2021)

Material Marketing Budgets

Spending plan modifications and the determination to purchase particular marketing methods are excellent signs of how popular and efficient these methods are at a macro level.

The following statistics certainly appear to show marketers have actually purchased into the worth of content.

  1. 61% of B2C online marketers in CMI’s 2021 research study said their 2022 content marketing spending plan would surpass their 2021 budget plan.
  2. 22% of B2B online marketers said they invested 50% or more of their overall marketing budget on content marketing. Furthermore, 43% saw their material marketing budgets grow from 2020 to 2021, and 66% expected them to grow again in 2022. (Source: CMI)


All types of marketing included challenges related to time, resources, knowledge, and competition. Acknowledging and resolving these difficulties head-on with well-thought-out techniques is the best method to conquer them and understand success.

  1. Top difficulties consisted of “bring in quality leads with our content” (41%), “generating enough traffic and promoting our material” (39%), “developing material that resonates with our audience” (31%), and “proving the ROI of our material” (30%). (Source: Semrush’s State of Material Marketing 2022)
  2. Modifications to SEO/search algorithms (64%), changes to social media algorithms (53%), and data management/analytics (48%) are amongst the top concerns for B2C online marketers. (Source: CMI)
  3. 47% of individuals are seeking downtime from internet-enabled devices due to digital fatigue (Source: EY Study)

Time To Begin

As you can clearly see and possibly have actually currently realized, content marketing can be an extremely reliable and cost-efficient way to generate leads, develop brand awareness and drive sales.

Those ready to put in the work of constructing a recorded content technique and executing it by producing, distributing, and optimizing high-value, appropriate customer-centric content can gain substantial organization rewards.

More resources:

Featured Image: Deemak Daksina/SMM Panel