Automattic Announces Blaze Advertisement Network Of Millions of WordPress.com & Tumblr Sites

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Automattic introduced a brand-new advertisement network called Blaze which places advertising on free WordPress.com websites and Tumblr. Marketing starts at $5/month.

Automattic is the business behind WordPress.com, WooCommerce, Akismet, Tumblr and other business.

It was established by Matt Mullenweg, the entrepreneur who established the complimentary WordPress open-source material management system (CMS).

Blaze Advertising Network

The marketing network was originally introduced in April 2022 as a network specifically for Tumblr users to place ads on other Tumblr pages.

Automattic revealed that the network is now expanded to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin set up.

Publishers on WordPress.com will be able to use the WordPress dashboard at wordpress.com/advertising to get started choosing pages to promote.

Advertising payment is for impressions, not clicks.

Those who are utilizing the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t currently installed then it needs to be set up, either the complimentary or premium version works.

Those who are utilizing Jetpack can then begin the campaign from the WordPress.com control panel at https://wordpress.com/home.

From there a user navigates to the Posts or the Pages screen and scrolls down to select the posts or pages for advertising, clicking a three-dot (ellipsis) menu to select the Promote with Blaze option.

The interface permits advertisers to pick the audience that will see the advertisements. Audience choice is segmented by what continent the ads will appear in, what kinds of devices will see the ads (mobile or desktop) and by what subject the advertisements will be shown in.

Where Blaze

Advertisements Are Shown The advertising can appear from among millions of Tumblr and complimentary WordPress.com webpages. Management of the Blaze marketing campaign is done through the dashboard interface at wordpress.com/advertising.

The campaigns are established by a daily budget and by dates that the marketing will be shown. Blaze advertisements include a title, a bit and an image.

According to the Blaze support page:”Title: This appears above your image and as bolded text. You can compose an optimum of 80 characters here, use them carefully to record the audience’s attention.

Bit: A short text description of your post that appears beneath your image. You can write a maximum of 120 characters here. We suggest using this text to support your heading and provide viewers more context about what they will see when they click the ad and reach your material.

Image: Submit an image to represent your post. You can utilize the crop tool to change your image’s look in the advertisement.”

Check out the official announcement by Automattic:

Introducing Blaze: A New Way to Spark Your Growth on WordPress.com

Featured image by SMM Panel/Asier Romero