Posted by Marketers around the globe this morning began their weekly routine with a big problem accessing Google Advertisements.
Word rapidly spread across Twitter and LinkedIn, with verification from others that this isn’t an intermittent problem.
Google Status Control Panel Validates Blackout
From the Google status control panel, the outage was confirmed this morning, January 23rd, at 8 am CST. You can follow the incident in real-time here.
Image credit: Google Advertisements, January 2023 As of
midday CST, the issue has actually still not been dealt with. Google Advertisements Liason Ginny Marvin also took to Twitter to verify the problem: We’re investigating reports of an issue with Google Ads. We will supply more information soon. The impacted users are not able to access Google Advertisements. Please see the dashboard for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Marketers required to LinkedIn and Twitter to voice their issues.
Why This Matters Advertisers can not handle or optimize their
accounts without
proper access to Google Advertisements. Much more, Google Advertisements are still serving to users, however online marketers can’t see or respond to real-time performance. When marketing dollars are at stake, this is a big problem for business of any size. If you’re utilized to weekly reporting, that’s another task you will not have the ability to do until the
Google Advertisements problem is dealt with. This outage is inconvenient for Google after their layoff announcement of 12,000 workers on Friday.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2023/01/linkedin-response-google-ads-down-63cecdfcb8464-sej.png" alt="Advertisers react to Google Advertisements blackout on LinkedIn."/ > While this outage is more likely an untimely coincidence to Google Advertisements, advertisers were quick to put it together.
Summary
Google Ads is still down for many users as of Monday afternoon. After the Friday statement of 12,000 Googlers, concerns have actually arisen if these layoffs have impacted the innovation and staffing that handles these platforms.
This is a developing story and will update as Google offers more info.
Included Image: Stmool/SMM Panel