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Microsoft Announces Store Advertisements & Other Updates

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Microsoft published its latest round of advertising item updates today.

Amongst the leading updates is the launch of Microsoft Shop Ads on desktop devices.

The updates to Microsoft’s advertising items consist of:

  • Microsoft Shop Ads
  • In-Market Audience Expansion
  • Responsive Search Advertisements Update

Let’s dive into each upgrade and how to make the most of each as a marketer.

Expand Reach With Microsoft Shop Ads

If you’re in the app or gaming market, this update is for you.

This brand-new format will showcase your ad in the Microsoft Shop app on Windows 10 and 11 desktop devices.

More specifically, the ads will show in the Apps and Gaming tabs in the store.

Here’s an example of what Microsoft Store advertisements will look like:

Image credit: Microsoft Advertisements Blog, January 2023 A few of the advantages of the brand-new Microsoft

Shop advertisements consist of the following: Expanded discovery of your app or video game on extra devices Easy project setup and management within the Microsoft Advertisements platform Compatibility with the present UET tag to track behavior To begin with Microsoft Shop advertisements

  • , you’ll need to submit your brand name and link store products to your

    • Microsoft Advertising account. Once authorized, you can start utilizing this format immediately. In-Market Audiences Expand Worldwide This next Microsoft Advertising upgrade is for international marketers. Simply announced, the In-Market audience segments broadened to brand-new markets in the Middle East and Africa. With the growth, 71

    In-Market audiences are now readily available in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

    Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

  • Tanzania Zimbabwe Lesotho Mauritania Mauritius
  • Namibia
  • Reunion Island Seychelles Gambia Congo Guinea
  • Madagascar
  • Togo Nigeria Final Call For Expanded Text Advertisements While not a new upgrade, Microsoft reminded marketers that January 31 is the last day
  • to develop or edit any Expanded Text Ad.

    Starting February 1, the just brand-new search advertisements that

  • can be created
  • are Responsive
  • Browse Advertisements. If you have existing Expanded Text Advertisements in your account, they will
  • continue to serve. However, you won’t have the ability to create or modify ETAs
  • after the January 31 due date.
  • This will be no
  • surprise if
  • you’re running your Microsoft

    Browse campaigns in tandem with Google Browse campaigns. Google was the very first to officially sunset ETAs on June 30, 2022. What To Expect From Microsoft Ads In 2023 At the end of their January

    item update, Microsoft teased a couple of highlights of what’s to come in the following year.

    From the official statement, it seems that Microsoft will continue to separate its ad platform from Google by focusing on the following: Local Browse ads

    Marquee advertisements Extra vertical ads If you’re unfamiliar with vertical advertisements from Microsoft Ads, they formally debuted in September 2021. Currently, vertical advertisements are offered for the following

    products: Automotive Credit card Cruises Health insurance Professional services Trips and activities It will be fascinating to hear what extra verticals Microsoft focuses on in 2023. Stay tuned for Microsoft’s next product updates coming February 7. Included Image: monticello/SMM Panel