Microsoft published its latest round of advertising item updates today.
Amongst the leading updates is the launch of Microsoft Shop Ads on desktop devices.
The updates to Microsoft’s advertising items consist of:
- Microsoft Shop Ads
- In-Market Audience Expansion
- Responsive Search Advertisements Update
Let’s dive into each upgrade and how to make the most of each as a marketer.
Expand Reach With Microsoft Shop Ads
If you’re in the app or gaming market, this update is for you.
This brand-new format will showcase your ad in the Microsoft Shop app on Windows 10 and 11 desktop devices.
More specifically, the ads will show in the Apps and Gaming tabs in the store.
Here’s an example of what Microsoft Store advertisements will look like:
Image credit: Microsoft Advertisements Blog, January 2023 A few of the advantages of the brand-new Microsoft
Shop advertisements consist of the following: Expanded discovery of your app or video game on extra devices Easy project setup and management within the Microsoft Advertisements platform Compatibility with the present UET tag to track behavior To begin with Microsoft Shop advertisements
Microsoft Advertising account. Once authorized, you can start utilizing this format immediately. In-Market Audiences Expand Worldwide This next Microsoft Advertising upgrade is for international marketers. Simply announced, the In-Market audience segments broadened to brand-new markets in the Middle East and Africa. With the growth, 71
In-Market audiences are now readily available in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia
Georgia Kyrgyzstan Africa Regions Ethiopia Malawi
Starting February 1, the just brand-new search advertisements that
Browse campaigns in tandem with Google Browse campaigns. Google was the very first to officially sunset ETAs on June 30, 2022. What To Expect From Microsoft Ads In 2023 At the end of their January
item update, Microsoft teased a couple of highlights of what’s to come in the following year.
From the official statement, it seems that Microsoft will continue to separate its ad platform from Google by focusing on the following: Local Browse ads
Marquee advertisements Extra vertical ads If you’re unfamiliar with vertical advertisements from Microsoft Ads, they formally debuted in September 2021. Currently, vertical advertisements are offered for the following