Twitter Adds Public View Counts To Tweets

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Elon Musk announced today that Twitter will now show view rely on tweets, giving users more insight into the reach of other users’ content.

Twitter’s tweet view count, otherwise referred to as impressions, was previously only readily available to the account that released the tweet.

The exception, as Musk notes, are videos, which have typically shown a view count.

A tweet’s view count will be displayed under the primary material and will update in real time as the tweet is viewed.

The decision to make tweet impressions public seems motivated by the concept that it will make Twitter look more active.

Tweet view counts will give outside observers a much better understanding of the possible reach and impact material can have on Twitter. In Musk’s view, this could encourage more people to join and participate on Twitter.

For brand names and companies, view counts will be a valuable way to measure the reach and engagement of sponsored material on the platform.

Understanding how many impressions other individuals’ tweets get can also assist businesses determine authentic influencers in their niche, as engagement numbers don’t tell the entire story.

As others have actually already mentioned, public view counts can potentially expose accounts that artificially inflate their engagement and fan numbers.

In time we’ll come to know who truly has an audience on Twitter and who has a big percentage of inactive fans.

Featured Image: Phil Pasquini/SMM Panel