Elon Musk announced today that Twitter will now show view rely on tweets, giving users more insight into the reach of other users’ content.
Twitter’s tweet view count, otherwise referred to as impressions, was previously only readily available to the account that released the tweet.
The exception, as Musk notes, are videos, which have typically shown a view count.
Twitter is presenting View Count, so you can see how many times a tweet has actually been seen! This is regular for video.
Shows how a lot more alive Twitter is than it may appear, as over 90% of Twitter users read, however do not tweet, reply or like, as those are public actions.
— Elon Musk (@elonmusk) December 22, 2022
A tweet’s view count will be displayed under the primary material and will update in real time as the tweet is viewed.
The decision to make tweet impressions public seems motivated by the concept that it will make Twitter look more active.
Tweet view counts will give outside observers a much better understanding of the possible reach and impact material can have on Twitter. In Musk’s view, this could encourage more people to join and participate on Twitter.
For brand names and companies, view counts will be a valuable way to measure the reach and engagement of sponsored material on the platform.
Understanding how many impressions other individuals’ tweets get can also assist businesses determine authentic influencers in their niche, as engagement numbers don’t tell the entire story.
As others have actually already mentioned, public view counts can potentially expose accounts that artificially inflate their engagement and fan numbers.
If a star or “journalist” has 2 million fans and barely gets any views on their tweets due to the fact that they acquired 1.9 million fake followers in order to seem A-List …
This will expose great deals of fake fans purchased by so called media stars and celebs. https://t.co/XdMuapiPrH
— Wall Street Silver (@WallStreetSilv) December 22, 2022
In time we’ll come to know who truly has an audience on Twitter and who has a big percentage of inactive fans.
Featured Image: Phil Pasquini/SMM Panel